ICAST 2026 WINNER: Seaguar BRAWLr High-Performance Monofilament

 

Seaguar BRAWLr High-Performance Monofilament – Advanced Knot and Tensile Strength. Low Stretch with Enhanced Sensitivity. Engineered and manufactured by Seaguar, the inventor and innovator of premium fishing lines.

ICAST 2026 WINNER: Shimano Curado DC 150

 

Building on the Curado DC legacy, the Curado DC 150 adds updated IDC4 firmware for improved casting control. Shimano’s Digital Control system monitors speed 1,000 times per second to reduce backlash and boost distance. A rigid Hagane Body maintains alignment, while the MGL Spool III improves startup with lighter lures. Four IDC4 modes match line and conditions, and three gear ratios with Cross Carbon Drag deliver strong performance.

ICAST 2026 WINNER: ChatterBait® Elite EVO™ HD

 

The ChatterBait® Elite EVO™ HD is a 40% stronger, heavy‑duty upgrade of the best-selling bladed jig, built for big fish, heavy cover, and the moments when durability isn’t optional. A welded ring line tie, reinforced head-to-blade connection, and custom 5/0 super heavy‑duty nano‑coated hook give anglers the strength to horse giants from grass and boat flip kicker fish. A hybrid split‑grip/double‑wire keeper grips trailers securely. Finished with premium details and offered in 20 proven colors.

ICAST 2026 WINNER: CrushCity's CEO

CrushCity has done it again launching innovation in the craziest trend this industry has seen. Rapala has worked tirelessly with the R&D team to launch “The CEO” 21m built with Super TPE material that falls perfectly for its technique, with a weighted glass powder core. Multiple tapered legs create subtle action and twitching on the fall. CrushCity builds baits to win tournaments thanks to the Rapala Pro Staff and Product Development team. Seal the deal with the hottest asset in fishing.

ICAST 2026: Bandit Delivers BIG with Small Crankbaits

Bigger isn’t always better. In fact, in many fishing situations, downsizing can provide huge benefits. Recognizing the critical role of finesse approaches and the consequential surge in Bait Finesse Systems (BFS) and spinning tackle for bass fishing, Bandit Lures has released two downsized, high-performance crankbaits – the Bandit 50 and 50D.

 

Light line and gear designed for smaller lures provide significant value for fishing creeks and ponds, for ultra-clear water, and for heavily pressured bass, along with various other species. Unfortunately, too many down-sized lures are less precisely engineered than traditional “bass lures” or get equipped with cheaper components. That’s where the 50 and 50D differ. Although measuring only 1 3/4 inches in length and weighing 3/16 ounce, these crankbaits have been precisely engineered and offer the same quality of components and construction as every Bandit crankbait.

 

The Bandit 50 and 50D may look somewhat familiar. They borrow heavily from Bandit Lures’ most popular bass crankbaits – the Bandit 100 and 200 – in terms of general shaping and lip design. The Bandit 50 has a short, squared-off bill to deflect cover and dives to around 4 feet. The Bandit 50D has a longer, rounded bill and digs a couple of feet deeper. Both have tight action for extra finesse.

 

A dozen colors for Bandit 50 and 50D include six Bandit crankbait favorites, and six new semi-translucent craw colors that were developed this year for the new Bandit 50 and 50D and the iconic 100, 200, and 300 Series.

 

MSRP: $7.99

ICAST 2026 WINNER: G-RATT URCHIN RIG

We wanted a rig that would satisfy all customers needs and give them all three options of hooks and several weight sizes to rig urchin style baits easily. With our urchin rig we have delivered that for you. If you need more hooks we sell replacement packs. This urchin rig should satisfy all your needs, and make rigging urchin style baits simple.

ICAST 2026" Millennium Introduces New Monitor Mounts for Modern Anglers

 

Millennium is proud to introduce its new line of Monitor Mounts, designed to improve the way anglers utilize marine electronics while on the water. While fish finders and marine monitors have long been a staple in modern angling, they often create a challenge: How to view and adjust electronics without having to set down a rod or interrupt the fishing process. Available in both single and double configurations, Millennium Monitor Mounts are constructed of anodized aluminum, a material known for its durability and resistance to harsh marine environments. Each unit is built with heavy-duty stainless steel hardware to ensure monitors remain secure in rugged conditions. Designed with versatility in mind, each mount features a telescoping riser that adjusts from 13 to 19 inches, allowing for optimal viewing height. The base swivels 180 degrees, while the mounting plate rotates 350 degrees, providing flexible viewing angles from nearly anywhere in the boat. A universal face plate design accommodates most brands and models of marine electronics currently on the market. Both the single and double Monitor Mounts are available in silver and black and are backed by a 1-year warranty. For more information regarding Millennium Marine products, visit https://millenniummarine.com/ or ICAST Booth #3820.  MILLENNIUM - Single Monitor Mount MM-003 FEATURES: • Base Station of 180 degrees • Telescopic Riser Adjust 13 – 19 Inches • Riser Tilts 180 Degrees • Mounts Base Fits Most Monitors • Monitor Mount Adjust 350 degrees • Constructed Of Anodized Aluminum With Stainless Steel Hardware • Available In Silver Or Black • 1-Year Warranty Specifications:  3.8 lbs.

MILLENNIUM - Double Monitor Mount MM-004 FEATURES: • Base Station of 180 degrees • Telescopic Riser Adjust 13 – 19 Inches • Riser Tilts 180 Degrees • Mounts Base Fits Most Monitors • Monitor Mount Adjust 350 degrees • Constructed Of Anodized Aluminum With Stainless Steel Hardware • Available In Silver Or Black • 1-Year Warranty Specifications: 4.8 lbs.

ICAST 2026: TATULA MQ LT ELITE spinning series

DAIWA unleashes the TATULA MQ LT ELITE spinning series, maximizing a one-piece Monocoque framework and supreme AIRDRIVE architecture to dominate the Power Finesse and Finesse Custom landscapes

To bridge the gap between needs and results, DAIWA introduces the TATULA MQ LT ELITE spinning reel series. Engineered under the design mandate of “Tough, Solid & Light,” this series completely upgrades the “Power Finesse” and “Finesse Custom” techniques. By pairing a rigid, one-piece Monocoque (MQ) ZAION V frame with flagship-tier components, the TATULA MQ LT ELITE provides an unyielding, high-torque architecture that maintains perfect gear alignment under maximum load.

The true genius of the TATULA MQ LT ELITE lies in how it balances raw structural muscle with weightless rotational mechanics. By eliminating traditional multi-piece body constraints, DAIWA has unlocked unprecedented gear volume and torque capacity, ensuring that under maximum winding pressure, the internal components remain in permanent alignment. Simultaneously, the front end of the reel is optimized for absolute fluid physics, stripping away startup inertia so anglers can feel the exact vibration of a mid-strolling jig or detect the faintest deflection on a deep structure drift.

These are purpose-built, authoritative tools designed to own the Power Finesse and Finesse Custom categories.

The Anatomy of a Finesse Custom Tool: the 2500

The engineering behind the new 2500 FC (TTELMQFC2500-H) thrives at the extreme finesse end of the spectrum, solving a critical flaw in traditional ultra-light spinning gear: the casting limitations of a miniature spool. Standard 1000-size reels offer the featherweight handling finesse anglers crave, but the small spool diameters choke line flow, create severe coil memory, and kill casting distance.

ICAST 2026: BOOYAH Speed Walker Brings Flash Point Technology to the Top

The evolution of the Flash Point series takes BOOYAH to the top – literally. The BOOYAH Flash Point Speed Walker utilizes the Flash Point Jerkbait’s natural baitfish profile and signature embedded blade, but in a precision-engineered surface-walking lure that is built for speed and control and for triggering reaction strikes.

 

The Speed Walker’s shad/herring profile is exceptionally natural. The patent-pending Flash Point blade, embedded in the chin, delivers subtle flash as the bait walks to attract more fish and mimic small baitfish. The Speed Walker can be worked at very high speeds without blowing out – delivering a quick erratic walk. However, it also works extremely well with slow cadences to coax strikes.

 

Every detail of the Flash Point Speed Walker has been engineered to maximize effectiveness. Extra-thin side walls increase sound. Precisely balanced weighting allows for the long casts required to prompt surface strikes from the most finicky bass.

 

The Flash Point Speed Walker is available in 3-, 4- and 5-inch sizes, providing a fit for every situation, and in 10 pro-selected colors. It comes equipped with BKK Super Slide Trebles.

 

MSRP: $14.99