ICAST 2026 WINNER: BUZBE Basic Deep- Urchin Box

The hottest new bait style finally has a storage solution built for it. Featuring custom wire-post organizers, lock-in dividers that won’t shift, and BUZBE’s rugged waterproof construction, the Urchin Box keeps baits secure, protected, and ready to fish. 

ICAST 2026 WINNER: GARMIN USA Spy Pole Mount

Take command of your sonar with Spy Pole, the revolutionary motorized sonar control system that allows anglers to precisely and wirelessly steer LiveScope and GT360UHD transducers independently of their trolling motor. Stay locked on targets even while anchor-locked with Spy Lock technology or automatically sweep back and forth to find fish in SpyScan mode. SpyLink mode synchronizes Spy Pole with the speed and direction of the trolling motor to simplify sonar control when you stalk fish.

ICAST 2026 WINNER: AMERICIAN BAIT WORKS Synch Fishing Artisan Wake & Crank 130

The Synch Fishing Artisan Wake & Crank is a subsurface wake bait built from the vision and craftsmanship of in-house artist Andrew Gardner. Based on the popular Artisan Gill platform, the Wake & Crank features a three-piece body and added bill design. Premium components include BKK treble hooks, heavy-duty swiveling hook hangers, UV glow glass eyes and soft plastic fins and tails to give a lifelike profile. The Artisan Waking Crank is a true blend of handcrafted artistry and modern performance.

ICAST 2026 WINNER: ST. CROIX TRIUMPH FRESHWATER RODS

 

Combining premium materials & North-American manufacturing excellence, the reimagined & expanded TRIUMPH Freshwater series delivers St. Croix performance & quality at an appealing price. Including 29 models, TRIUMPH features proven SCII carbon fiber blanks strengthened with FRS tech, modernized stainless-steel guides, all-new contoured natural cork handles & a 5-year warranty. 2-piece models feature ART and proprietary Slim Ferrule Design for multi-piece convenience with 1-piece performance.

ICAST 2026 WINNER: GARMIN USA LiveScope 2HD

 LiveScope 2 HD gives anglers Garmin’s clearest live sonar yet, delivering unprecedented clarity, smoother images and simplified installation. Now with 20% greater resolution and improved image stitching, anglers can see real-time views of fish, bait and structure out to 125 feet with 50% more detail at closer ranges than the previous model. Plus, it features a new simplified setup that eliminates the need for a black box.

ICAST 2026 WINNER: Seaguar BRAWLr High-Performance Monofilament

 

Seaguar BRAWLr High-Performance Monofilament – Advanced Knot and Tensile Strength. Low Stretch with Enhanced Sensitivity. Engineered and manufactured by Seaguar, the inventor and innovator of premium fishing lines.

ICAST 2026 WINNER: Shimano Curado DC 150

 

Building on the Curado DC legacy, the Curado DC 150 adds updated IDC4 firmware for improved casting control. Shimano’s Digital Control system monitors speed 1,000 times per second to reduce backlash and boost distance. A rigid Hagane Body maintains alignment, while the MGL Spool III improves startup with lighter lures. Four IDC4 modes match line and conditions, and three gear ratios with Cross Carbon Drag deliver strong performance.

ICAST 2026 WINNER: ChatterBait® Elite EVO™ HD

 

The ChatterBait® Elite EVO™ HD is a 40% stronger, heavy‑duty upgrade of the best-selling bladed jig, built for big fish, heavy cover, and the moments when durability isn’t optional. A welded ring line tie, reinforced head-to-blade connection, and custom 5/0 super heavy‑duty nano‑coated hook give anglers the strength to horse giants from grass and boat flip kicker fish. A hybrid split‑grip/double‑wire keeper grips trailers securely. Finished with premium details and offered in 20 proven colors.

ICAST 2026 WINNER: CrushCity's CEO

CrushCity has done it again launching innovation in the craziest trend this industry has seen. Rapala has worked tirelessly with the R&D team to launch “The CEO” 21m built with Super TPE material that falls perfectly for its technique, with a weighted glass powder core. Multiple tapered legs create subtle action and twitching on the fall. CrushCity builds baits to win tournaments thanks to the Rapala Pro Staff and Product Development team. Seal the deal with the hottest asset in fishing.